Data validation procedure is stringently applied in all the processes to avoid befuddlement and ensure that our clients get actionable, reliable and valid results.
Central briefings are done for Project Executives, Field Supervisors and Interviewers, followed by round mock interviews and trial calls.
In each selection and interviewing period, Interviewers are accompanied on their rounds of interviews by the Field Supervisors.
To boot:
At least 15% of all interviews are accompanied.
Field Supervisors back checks at least 20% of interviews.
Incentives are given to field staff that achieves verifiable 80% quality assessment in questionnaire administration.
Brand Health Tracking, Public Opinion Survey, Business Plan, Desk Research...
Our research process is world class by all standards.